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The 4Ps of innovation space

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The 4Ps of innovation space model was developed by John Bessant and Joe Tidd. They are two professors from Exeter University in the United Kingdom. They published the model in the book Managing Innovation – Integrating Technological, Market and Organizational Change.

The four Ps model is used to clarify how comprehensive our innovation is! The model focuses on four broad categories.

The four broad categories of innovation types are:
• The product or service – what we as an organization offer the world.
• The Process – the way we create and deliver the product or service that we are offering.
• The position – who we offer the product or service to and the story we tell about it.
• The paradigm – the way we think about what our organization does and who we do it for. The paradigm is sometimes called ”the business model”.

The Digital Marketing Mix of Iceland Tourism - The 4Ps in Action

Greetings from Iceland! Learning the marketing mix or 4 Ps of marketing is one of the most vital parts of any marketing education. Here we go through the marketing mix that Iceland uses in the digital sphere to promote their tourism industry.
Filmed in Reykjavik, Iceland
Copyright Mark Wolters 2019

#marketing #digitalmarketing #4psofmarketing

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Marketing Mix 4P's | Apple iPhone Example | How do these 4P's help a business to sell more products?

What are the 4P's of Marketing and how do they help a business sell more products?

Just watch this short video focused on the Apple iPhone, which will provide you with the basic fundamentals of this topic area and identifies the key roles of the marketing mix. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful and generic across all programmes of business Studies.

Here is a link to a free resource download for you to apply your knowledge of the 4P's: https://www.tes.com/teaching-resource/marketing-mix-4p-s-activity-with-video-12207105

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